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Hello Beautiful! Anita Grant launches mineral foundation

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Hello Beautiful mineral foundation comes in 29 shades, including Spiced Pumpkin, Brown Sugar Truffle and Mocha Latte

Hello Beautiful mineral foundation comes in 29 shades, including Spiced Pumpkin, Brown Sugar Truffle and Mocha Latte

 

Skincare and haircare brand Anita Grant has expanded its range to offer a new collection of natural mineral foundations, called Hello Beautiful. Running the spectrum from Chocolate Velvet Cupcake to Vanilla Sugar, the 29 tasty colours are designed to cater for all skin shades.

“My customers asked if I would consider creating natural mineral foundation colours for darker skin complexions,” explains Anita Grant herself, the founder and director of the company.

“The mainstream cosmetic companies tend not to offer deeper, darker colours – except the expensive brands. I wanted to create an affordable range that really works for the entire spectrum of skin tones.”

Hello Beautiful foundation (£12.95/10g or £1.95/1g sample size) is not tested on animals, is handmade to order, contains fairtrade and organic ingredients and is supplied in recyclable or biodegradable packaging.



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